Build a representative prompt set
Track commercial, category, comparison, product, and implementation questions that reflect how buyers evaluate your market.
New: agency-ready AI search visibility tools for client portfolios. See what’s new →
Rank on Google AEO
Drives 30%+ of new search traffic. We track your visibility and deploy content strategies to get you cited.
Rank on ChatGPT
180M+ active users. We monitor your mentions and use AI content strategies to get you recommended.
Rank on Perplexity
10M+ active users. We track your answers and optimize your content to become the primary cited source.
Rank on Copilot
Hundreds of millions of daily users. We monitor your presence and push content strategies to secure recommendations.
Rank on Gemini
Connects directly to Android/Maps users. We track your ranking and use targeted content to boost visibility.
AI Tracking
Track Buyer-Intent Prompts
Across AI Search
AI prompt tracking monitors a consistent set of buyer questions across ChatGPT, Google AI Overviews, Gemini, Perplexity, and Copilot. See whether your brand appears, where it is recommended, which competitors are included, and which sources support each answer.
Quick answer
AI prompt tracking is the recurring measurement of a fixed set of buyer questions across AI search surfaces. It shows whether your brand appears, how prominently it is recommended, which competitors are present, and how those signals change over time.
AI prompt tracking matrix Illustrative dashboard
Current signal
84 prompts
Earlier periodCurrent period
Key breakdown
Recommendation presence64%
Average position2.4
Visibility score78 / 100
Ready for review
[ 01 / 05 ]
·THE BUSINESS QUESTION
What does this capability help you decide?
Are we visible for the questions buyers actually ask, and is that visibility improving? A consistent prompt set turns unpredictable AI answers into evidence you can compare by intent, surface, competitor, and time period.
[ 02 / 05 ]
·CAPABILITY DETAIL
Capture AI answer evidence
Record brand mentions, recommendation position, sentiment, competitors, citations, and source context for each tracked prompt.
Measure change on a reliable cadence
Run recurring checks across selected AI surfaces so visibility movement is easier to interpret than one-off manual observations.
[ 03 / 05 ]
·FROM SIGNAL TO ACTION
Define questions by intent
Start with category, comparison, product, problem, and implementation questions that matter to the buying journey.
Run scheduled checks
Review the answer, position, sentiment, citations, and competitor context across the selected AI search surfaces.
Interpret changes and act
Use the trend and evidence to decide whether content, proof, authority, or website improvements are needed.
[ 04 / 05 ]
·PRACTICAL APPLICATIONS
Use case
GEO baseline and measurement
Create a defensible starting point for brand visibility before a content, SEO, or authority programme begins.
Use case
Content and campaign planning
Identify the buyer questions where clearer content or stronger evidence could improve AI representation.
Use case
Ongoing agency reporting
Give stakeholders a consistent explanation of where AI visibility is improving, declining, or still unproven.
[ 05 / 05 ]
·QUESTIONS & NEXT STEPS
Questions teams ask before they act.
Clear answers help teams use the signal in the right context and choose the next step with confidence.
What is AI prompt tracking?
AI prompt tracking measures how your brand appears in answers to a consistent set of buyer questions across AI search surfaces. It can capture mentions, recommendation position, sentiment, citations, competitors, and visibility movement.
Which prompt types should we track?
A useful set can include category, comparison, product, problem, implementation, pricing, and brand questions. The right mix should reflect how your audience researches, compares, and chooses solutions.
How is AI prompt tracking different from traditional rank tracking?
Traditional rank tracking follows where a page appears in a search result. AI prompt tracking follows whether a brand is included, recommended, positioned, described, and supported by sources inside an AI-generated answer.
Can I track prompts across several markets?
Yes. Prompts can be organised by audience, topic, market, language, and AI surface so the tracking view reflects the context in which buyers ask their questions.
Related capabilities
Continue through the AI Tracking workflow.
Next step
Make this capability part of a clearer visibility workflow.
Connect this signal to the wider AI Tracking suite and keep the next decision in context.